The Czech Olympic Committee motivates kids to exercise in order to fight obesity. Although this motivational program aimed at young people, its brand was very traditional.
To connect with the other brands of the Czech Olympic Committee, we created a modern brand identity using the national colors. A visual language that
is also reflected in the main V-shaped icon is used to represent various disciplines of the program. Combined with playful and distinctive messaging, it offers a dynamic and entertaining brand experience.
Our Task: Visual Identity
Client: Czech Olympic Committee
Year: 2024
