Numeree is a company focused on German-speaking markets. Its goal is that companies do not have to worry about VAT payments in the Czech Republic and other countries. Our job was to come up with the whole essence of the brand, the name that reflects it, and the identity.
Numeree is like Winston Wolf from Pulp Fiction. You don't need to know exactly how he does it. You don't have to control and supervise him. All you have to do is trust that he will do everything 100%, that everything will go smoothly, and that when something is needed of you, you will know.
Our Task: Visual Identity, Brand Name and Brand Strategy
Client: Numeree
Year: 2022
The name and slogan play with numbers. Ultimately, this is what all the work around the VAT is about. The name comes from the German "Numer" - number, and the ending "ee", which evokes Eastern Europe - the market on which Numeree processes VAT. The slogan "Count on us..." continues in this game with numbers, but also perfectly signs the proposition based on the fact that everything will go absolutely without problems with this team.
The entire identity is then built on dynamic and unconventional colors for the industry, symbolism inspired by the percent sign and supplemented by the occasional substitution of letter$ for num€ric characters.
