The visual identity builds on the iconic letters "M" and "Z," symbols that resonate deeply with fans. Since Marek is most often seen behind a piano, the letters are crafted using a stylized keyboard, giving the identity a bold and cohesive visual language. This distinct design extends seamlessly across the website, event branding, and merchandise. The logo's structure also allows for a pattern reminiscent of a maze, cleverly tying into Marek's last name. This creative approach unites the brand with Marek's essence in a smart and striking way, capturing both simplicity and boldness.
Our Task: Visual Identity
Client: Marek Ztracený
Year: 2024
