A J&T subbrand that should be more achievable than the mother brand. But still full of aspiration, promise, and premium. That was the challenge briefed by J&T Bank.
The identity that literally stands out. It is bold and elegant and it plays with different perspectives which is a metaphor for investing. The central role of the letters helps the brand‘s distinctiveness and builds curiosity about what they stand for.
Our Task: Visual Identity
Client: J&T Bank
Year: 2023
This one was created in partnership with FLO BX.
