Atairu wanted to keep its original ogotype and build an identity around it to show itself as an innovative, hitech brand. It was ready to multiply the number of leaders ready for the future.
Refreshing the color pallet and using outlines of the original elements of the logotype was a way to go. The visual world of Atairu is created of various curves and shapes that look techy, and modern, but humane and emotional at the same time.
Our Task: Visual Identity
Client: Atairu
Year: 2023
